Of all the emerging brands from the last decade, I have been the most impressed with Ark Fishing. I have never seen a company enter into so many diverse segments of the bass fishing market almost simultaneously while also creating near perfect products in each subcategory time and time again. I review a lot of products in my line of work. The hard baits and rods I’ve used of Ark’s are among the best. And I’ve been no less impressed by the Ark Gravity 3 Baitcaster. READ MORE